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The most popular video-sharing app TikTok, is presently trending in India for an altogether different reason. Refrain from posting comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community. Featured Today In Travel. Follow us to track latest news, live updates, news analysis and cutting-edge data analytics. Interested in the next Webinar on this Topic? One such case of comparative advertising that is currently in the limelight is Hindustan Unilever Limited vs.

The Bombay High Court raised several pertinent issues but the subject of this article and the issue dealt with herein is whether the television commercials aired by Amul amounted to product disparagement of frozen desserts in general. With this visual in place, the voice-over then clarifies that Amul “ice cream” is made out of “real milk” as opposed to “frozen desserts” which are made out of vanaspati the semi-solid substance. Energy and Natural Resources. However, it seems unlikely that the Order will be reversed as the Court has not only comprehensively formulated the issues but has used sound reasoning to address them. Let’s work together to keep the conversation civil. Most Read Contributor in India, April

The advertisements that were aired led the public to believe that frozen desserts were of an inferior quality than milk-based ice creams. Sebi bans Reliance Industries from equity derivatives market for 1 year.

And for consumers, who eat ice cream only for pleasure, will not be too bothered about the sort of fat used in it. Specialist advice should be sought about your specific circumstances.

The only difference is that frozen desserts use vegetable fat instead of dairy fat, which actually makes them healthier as they have lower saturated fat and do not have cholesterol. Events from this Firm. This paper provides an overview of the legal framework governing the gambling and gaming industry in India – its evolution through the ages, its magnitude as an industry and its impact on society.

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case study on kwality walls

The difference between comparative advertising and product disparagement. Managing director RS Sodhi Cannes While the former cup has milk flowing into it, the latter has a thick, semi-solid liquid resembling ‘Dalda’ flowing in.

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Amul vs. Kwality Walls-Ice Cream Ad War

Lok Sabha Election News. Digital subscription comes free with it. All Comments Your Activity. In the second advertisement, the voice-over and disclaimer both substitute the words ‘vanaspati ten’ for ‘vanaspati’.

case study on kwality walls

However, when the comparison results in defaming and disparaging the goods of the competitors, it results in product disparagement. However, it seems unlikely that the Order will be reversed as the Court has not only comprehensively formulated the issues but has used sound reasoning to address them.

Bihar Lok Sabha Elections. In the present case, Amul’s TVCs had not only made a false statement regarding the constituents of frozen desserts but had done so with the intention to potentially deceive ordinary customers who are aware of the health issues associated with vanaspati.

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What? Kwality Walls is not ice cream?

All India Live Blog. Anand District Milk Producers Union Ltd referred to hereinafter as ‘Amul’ aired two advertisements that compared Amul’s ‘ice cream’ with other ‘frozen desserts’. Business FP Staff Dec 20, Click here to register your Interest.

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TikTok Controversy In India: Real Estate and Construction. Refrain from wall comments that are obscene, defamatory or inflammatory, and do not indulge in personal attacks, name calling or inciting hatred against any community.

What? Kwality Walls is not ice cream? – Firstpost

Srudy Times reports these so-called ice creams that are made of vegetable fat have gained 40 percent of share of India’s Rs crore organised ice cream market. The main contentions of Amul were that while comparing television advertisements, a frame by frame analysis of the advertisements should be avoided as in comparative advertisement, puffery of its own products is allowed.

HUL clarified that Wallls Wall’s range of ‘frozen desserts’ do not contain vanaspati. Cass Cooperative Milk Marketing Federation 1 which is dealt with below: It held that “the content, intent, manner and storyline of the impugned TVCs seen as a whole, convey a false, untruthful, malicious and negative message” thereby disparaging “the entire category of products known as Frozen Desserts of which the Plaintiff is a market leader” and “also disparaging the products manufactured and sold by the Plaintiff and adversely affecting the business of the Plaintiff.

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